A classic whiteboard-animation explainer — the format that makes complex products and ideas feel simple in 90 seconds.
Write a 90-second whiteboard explainer video script for {PRODUCT/SERVICE/CONCEPT} aimed at
{AUDIENCE}.
Format — two columns, synced:
VOICEOVER (left): ~220 words total, conversational. Structure: meet a character with the
audience's exact problem (10s) → the problem gets worse / costs them something real (15s) → enter the solution, explained through the character USING it, not features listed (40s) → the
transformed after-state (15s) → CTA (10s).
DRAWINGS (right): for every voiceover line, what the hand draws — simple nouns and stick-figure actions ("frustrated figure buried under paper stack", "arrow from chaos-cloud to tidy
checklist"). Whiteboard rule: each drawing must be describable in under 8 words or it's too
complex.
Extras: name the character (relatability doubles); one visual metaphor that carries through the whole video; the single sentence viewers should remember.