A punchy text-animation promo — the words ARE the visuals. Script, rhythm, and emphasis map for announcements and launches.
Write a kinetic typography promo video script for {ANNOUNCEMENT/PRODUCT/EVENT}, {15/30}s, for
{PLATFORM}.
Rules of the format — the text is the star:
1. THE SCRIPT: 25–45 words TOTAL, broken into 8–14 screen "beats" of 1–5 words each. Each beat = one screen. Write for rhythm: vary beat length (long-short-short-long), build tension, land the payoff word ALONE on screen.
2. EMPHASIS MAP: mark each beat — [BIG] for power words (full-screen, heavy weight), [fast] for connective phrases (quick flashes), [HOLD] for the beats that need a full second, [COLOR] for the 2–3 words in accent color.
3. MOTION NOTES: per beat — slam in / typewriter / slide up / scale punch. Never the same
transition twice in a row.
4. SOUND: where the beat drops, where a whoosh or click lands, where silence hits before the final word.
5. FINAL FRAME: logo + CTA + the one line that stays on screen 2 full seconds.
Give me 2 versions: hype energy and premium-calm energy.