The "girl talking to her phone" ad format that outperforms polished commercials — script, delivery notes and 3 hook variations.
Write a UGC-style (user-generated content) video ad for {PRODUCT} targeting {AUDIENCE} on
{TikTok/Reels}. It must feel like a real person's recommendation, not an ad — the moment it feels produced, it dies.
Deliver:
1. THREE HOOKS (0–3s), one each: problem confession ("I was today years old when..."), pattern
interrupt ("Stop buying X until you see this"), and result-first ("This is week 3 and look at
this"). Casual grammar allowed — perfection reads fake.
2. SCRIPT (30–45s, ~100 words): spoken like a voice message to a friend. Structure: hook → my
problem story (1–2 lines, specific) → discovery moment → ONE concrete result or demo moment → soft CTA ("link's in my bio if you want"). Include one imperfection — a filler word, a self-correction.
3. SHOT NOTES: where to hold the product, when to point at text overlay, the demo moment.
4. TEXT OVERLAYS: max 5 words each, timed to script.
5. THE COMPLIANCE LINE: remind me what needs disclosure (#ad) if this runs as paid.