Plausible Analytics

Plausible Analytics is a lightweight, open-source and privacy-friendly alternative to Google Analytics. It shows the essential website metrics, including visitors, page views, bounce rate, traffic sources, countries, devices and goals, on a single simple dashboard.

Plausible uses no cookies and collects no personal data, so it is compliant with GDPR, CCPA and PECR and usually doesn't need a cookie banner. Its script is tiny, so it doesn't slow your site down. It also supports custom events, funnels, revenue tracking and Google Search Console integration, and dashboards can be shared publicly. You can use the hosted service or self-host the open-source version.

Good fit if you: want simple, fast, privacy-first website analytics.
Less ideal if you: need in-depth product analytics per user; tools like Mixpanel go deeper.

Pricing: paid hosted plans based on monthly page views, with a free trial; the community edition can be self-hosted.