Data & Analytics
Fathom Analytics
Simple, privacy-focused website analytics that puts essential insights in a single clean screen.
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About Fathom Analytics
Fathom Analytics is a simple, privacy-focused alternative to Google Analytics. It shows the website statistics that matter, including visitors, page views, top pages, referrers, countries, devices and goals, on a single clean dashboard that anyone can understand.
Fathom does not use cookies and does not collect personal data, so in most cases you don't need a cookie banner for it, which helps with GDPR and other privacy laws. The lightweight script keeps your site fast, and features such as event tracking, email reports, shareable dashboards and an API cover what most businesses need. You can import historical data from Google Analytics when switching.
Good fit if you: run a website, blog or SaaS and want simple, privacy-friendly analytics without cookie banners.
Less ideal if you: need advanced product analytics such as funnels per user or session replay; tools like Heap or FullStory go deeper.
Pricing: paid plans based on monthly page views, with a free trial.
Fathom does not use cookies and does not collect personal data, so in most cases you don't need a cookie banner for it, which helps with GDPR and other privacy laws. The lightweight script keeps your site fast, and features such as event tracking, email reports, shareable dashboards and an API cover what most businesses need. You can import historical data from Google Analytics when switching.
Good fit if you: run a website, blog or SaaS and want simple, privacy-friendly analytics without cookie banners.
Less ideal if you: need advanced product analytics such as funnels per user or session replay; tools like Heap or FullStory go deeper.
Pricing: paid plans based on monthly page views, with a free trial.
Frequently Asked Questions
Does Fathom Analytics use cookies?
No. Fathom is cookie-free and doesn't collect personal data, so it usually doesn't need a cookie banner.
Can I move from Google Analytics to Fathom?
Yes. Fathom can import your historical Google Analytics data.
How much does Fathom Analytics cost?
Fathom has paid plans based on page views, with a free trial.
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