Fathom Analytics vs Tableau

Fathom Analytics is a simple, privacy-focused alternative to Google Analytics. It shows the website statistics that matter, including visitors, page views, top pages, referrers, countries, devices and goals, on a single clean dashboard that anyone can understand.

Fathom does not use cookies and does not collect personal data, so in most cases you don't need a cookie banner for it, which helps with GDPR and other privacy laws. The lightweight script keeps your site fast, and features such as event tracking, email reports, shareable dashboards and an API cover what most businesses need. You can import historical data from Google Analytics when switching.

Good fit if you: run a website, blog …

Tableau, part of Salesforce, is one of the world's leading business intelligence and data visualisation platforms. It lets people connect to almost any data source and explore it visually with drag-and-drop charts, dashboards and maps, without needing to code.

Tableau's AI features help more people use data: Tableau Pulse delivers personalised metrics and plain-language insights to business users, and Tableau's AI agent helps analysts prepare data, build visualisations and explain findings using natural language. Dashboards can be shared across an organisation through Tableau Cloud or Tableau Server, with governance and security for large companies. Tableau Public is a free version for publ…