Noom

Noom is a leading digital health company that leverages behavior change psychology, mobile technology, and human coaching to help millions of individuals achieve long-term weight management and lifestyle goals. Rather than forcing restrictive meal plans, Noom relies on evidence-based strategies derived from Cognitive Behavioral Therapy (CBT) to teach users the "why" behind their relationship with food. Through a daily curriculum of microlearning lessons (averaging ten to twelve minutes), a proprietary color-coded nutritional system, and digital tracking tools, the platform equips individuals with the mindfulness needed to break negative cycles and form permanent, healthy habits.

Noom Med is a comprehensive, clinical obesity care program designed to match biological treatment with behavioral psychology for sustainable health outcomes. Through Noom's digital clinic, eligible users undergo a virtual medical assessment and lab testing with a licensed healthcare provider who can prescribe FDA-approved weight loss medications, such as compounded or branded GLP-1 receptor agonists (e.g., semaglutide), when clinically necessary. This medication tract is supported by the Noom GLP-1 Companion, which delivers specific nutritional guidance, tools to monitor side effects, and strategies to prevent muscle mass loss, ensuring patients safely maintain their results during and after clinical intervention.

Yes, through Noom for Business, the company partners with self-insured employers, commercial health plans, and large health systems to manage total population health and curb rising healthcare costs. The enterprise suite includes specialized clinical programs such as Noom's Type 2 Diabetes Management Program and its virtual Diabetes Prevention Program (DPP), which has achieved Full Plus Recognition from the Centers for Disease Control and Prevention (CDC). By helping members manage their A1C levels, lower body weight, and track blood glucose via smart device integrations, Noom provides organizations with an effective tool to reduce the incidence and severity of costly chronic conditions.

The Noom app incorporates advanced technology to simplify daily health tracking and sustain user engagement over long-term timelines. Recent product innovations include an automated AI food logging system and instant photo-based meal analysis to minimize manual data entry friction, alongside holistic tracking modules for sleep, stress, and menopause symptoms. Additionally, the platform features a unique 3D body scanning tool to provide visual feedback on physical changes, while the "Noom Circles" community hub connects users with peer support groups and certified human coaches, a combination proven to reduce subscription churn and enhance overall lifestyle accountability.