Data & Analytics
Matomo
Privacy-respecting Google Analytics alternative with full data ownership and GDPR compliance.
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About Matomo
Matomo is an open-source web analytics platform and a privacy-friendly alternative to Google Analytics. It gives you visitor statistics, traffic sources, goals, e-commerce reports, heatmaps, session recordings, funnels and A/B testing, while you keep 100% ownership of your data.
You can self-host Matomo on your own server for free, or use Matomo Cloud for a managed service. It is built for GDPR and other privacy regulations, can be configured to work without cookies, and is used by governments, universities and businesses that need control over their analytics data. Google Analytics data can be imported when switching.
Good fit if you: want powerful website analytics with full data ownership and strong privacy compliance.
Less ideal if you: want the simplest possible dashboard; Plausible or Fathom are lighter.
Pricing: free self-hosted open-source edition; Matomo Cloud is a paid subscription with a free trial.
You can self-host Matomo on your own server for free, or use Matomo Cloud for a managed service. It is built for GDPR and other privacy regulations, can be configured to work without cookies, and is used by governments, universities and businesses that need control over their analytics data. Google Analytics data can be imported when switching.
Good fit if you: want powerful website analytics with full data ownership and strong privacy compliance.
Less ideal if you: want the simplest possible dashboard; Plausible or Fathom are lighter.
Pricing: free self-hosted open-source edition; Matomo Cloud is a paid subscription with a free trial.
Frequently Asked Questions
Is Matomo free?
The self-hosted open-source edition is free. Matomo Cloud is paid, with a free trial.
Is Matomo GDPR friendly?
Yes. Matomo is built for privacy compliance, you own your data, and it can run without cookies.
Can Matomo import Google Analytics data?
Yes. You can import historical Google Analytics data.
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