Data & Analytics
FullStory
Digital experience intelligence platform with session replay, heatmaps, and funnel analytics.
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Session Analytics
About FullStory
FullStory is a digital experience analytics platform. It captures how people actually use your website and app, including clicks, scrolls, taps, errors and frustration signals such as rage clicks, and lets you replay real user sessions to see exactly what happened.
Beyond session replay, FullStory offers heatmaps, funnels, journey mapping and conversion analysis, so product, UX and support teams can find where users struggle and how much it costs. AI features, branded StoryAI, summarise sessions, surface the biggest opportunities automatically and answer questions about user behaviour in plain language. Privacy controls let you exclude sensitive data from capture.
Good fit if you: are a product, UX or e-commerce team that wants to see and fix the real problems users face.
Less ideal if you: only need basic traffic statistics; simple web analytics tools are cheaper.
Pricing: paid plans; a free trial or demo is available, and pricing depends on sessions and features.
Beyond session replay, FullStory offers heatmaps, funnels, journey mapping and conversion analysis, so product, UX and support teams can find where users struggle and how much it costs. AI features, branded StoryAI, summarise sessions, surface the biggest opportunities automatically and answer questions about user behaviour in plain language. Privacy controls let you exclude sensitive data from capture.
Good fit if you: are a product, UX or e-commerce team that wants to see and fix the real problems users face.
Less ideal if you: only need basic traffic statistics; simple web analytics tools are cheaper.
Pricing: paid plans; a free trial or demo is available, and pricing depends on sessions and features.
Frequently Asked Questions
What is FullStory used for?
FullStory captures user sessions on websites and apps so teams can replay them, analyse behaviour and fix friction.
What is StoryAI?
StoryAI is FullStory's AI that summarises sessions, highlights opportunities and answers questions about user behaviour.
Does FullStory protect user privacy?
Yes. Privacy controls let you exclude sensitive data such as form fields from capture.
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