Chorus

Chorus by ZoomInfo is a Conversation Intelligence Platform designed to record, transcribe, and analyze business conversations in real-time . It is built primarily for go-to-market teams to help coach sales representatives, understand pipeline health, and identify revenue opportunities . The software integrates natively with online meeting platforms like Zoom to automatically join both scheduled and pre-invited calls, capturing conversations and screen shares .

A core feature of Chorus is its AI-powered trackers, which automatically surface key conversation topics such as pricing discussions, next steps, and common objections without relying solely on manual keyword lists . This aggregated data helps managers identify why deals are won or lost and accelerates new representative onboarding through shared call playlists . Additionally, Chorus offers robust CRM synchronization, automatically flowing call data and AI-generated summaries into systems like Salesforce and HubSpot, which significantly reduces the manual data entry burden on sales teams .