Smartly.io

Smartly is an enterprise AI advertising and creative management platform built for large brands and agencies. It unifies creative generation, paid media buying, and AI-driven performance optimization across platforms like Meta, Google, TikTok, Snapchat, and CTV. The platform utilizes predictive AI to model ad creative performance, auto-generate variant image and video assets, and dynamically allocate media spend in real time. Following its acquisition of INCRMNTAL, Smartly incorporates real-time incrementality measurement and causal AI to analyze true marketing impact without reliance on user tracking. It is designed primarily for high-budget performance marketers who need to automate complex cross-channel campaigns at scale.